CNI History – in Brief

CNI is a growing Multilevel Marketing Company[MLM], focusing on the distribution and sale of food and beverage, health food supplement , household, personal and beauty care product. CNI product are sold primarily through distributors who are not the employee of the group via the direct selling method. As at 31 May 2005, CNI has 70 distribution centres servicing approximately 310,841 distributors, 133 sales points and 25 professional skin care centres in Malaysia, Singapore and Brunei.

The CNI product can be categorised into 5 distinct product line, namely, personal care product and cosmetics, nutritional and health products, household and auto care products, food and baverage and other miscellaneous products.

product from the food and beverages category generate the highest turnover and profit contribution to CNI. Within this category, the 3-in-1 instant coffee in sachet forms are more popular in demand, particularly, the CNI-Cafe, which is coffee with ginseng extracts and the CNI Tongkat Ali Ginseng Coffee, which is coffee ginseng extracts blended with Tongkat Ali Powder. For the financial year end 31 December 2004, the coffee based beverages generated approximately 35.86% of the group revenue.

“Taken from CNI prospectus dated 28 June 2005”


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